Understanding Routing Classes
We have a range of routing classes that you can use depending on what sort of traffic you are sending.
Direct routing has the lowest latency and the most stable routing with secure end-to-end delivery. It consists of direct connections, in-country partners and our own SS7 SMSCs.
Global routing is a curated routing class using carefully selected partners. It balances high quality message delivery while maximizing reach.
Bulk routing is focused on delivering messages at the lowest cost. Routes are continually optimized to ensure successful delivery at the lowest available market prices.
The default routing class for any new online account, Web Direct offers a mix of Direct and Global routing to provide the perfect balance between price and quality.
Atlas’s advanced routing architecture allows for custom routing. A routing class can be created to meet specific customer requirements.
Prime routing is an example of a Bespoke routing class. It was created as the standard for our Enterprise clients. This is comprised of the Direct and Global routing classes, where Direct routes have the higher priority.
MY ROUTING NEED IS...
Direct Global Bulk Web Direct Prime Quality x Reach x Price x Quality & Reach x x