Today, the Mobile Ecosystem Forum released the Mobile Messaging Report 2016.   The study co-sponsored by the MEF and Mblox was conducted by On Device Research in Q2 of this year.  As pioneers in enterprise to consumer mobile messaging, we at Mblox have taken part and witnessed the industry growth and evolution over the past 17 years.  As mobile user behavior continues to change, one thing is clear, there are billions of mobile messages being exchanged worldwide today.  Understanding what drives a consumer to use OTT over SMS, how it may vary by region and understanding what it takes to come … Continue reading “Mobile Messaging Report – Global Insights Chat Apps and SMS Usage”

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June 28, 2016 03:42 PM | COMMENTS (0) |

This week Facebook announced Android users can now send and receive SMS messages through Facebook Messenger. For all you iPhone users, you’re probably thinking, “What’s the big deal?” since by default iOS integrates SMS and iMessages in the same thread in its default messaging application. The big deal is Facebook Messenger wants to be the de facto messaging application on Android devices and by integrating SMS it provides the convenience and ease of use that just may be the ticket to sway Android users to set Messenger as the default messaging application. By supporting SMS within Messenger, Android users no … Continue reading “What’s All the Fuss Over Facebook Messenger Supporting SMS”

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June 17, 2016 08:08 AM | COMMENTS (0) |

We are familiar with businesses using text messaging to send outbound communications in the form of marketing promotions, notifications and alerts. Customers want the ability to do more than just receive messages via text; they want to interact with businesses using text messaging. Using SMS or text messaging has been in use for some time, especially in the financial and retail industries – where customers use inbound text messaging to request account balances or to obtain product information or coupons. Recent survey results and articles show customers want to use text messaging in addition to traditional voice calls when interacting … Continue reading “Customers Want to Use Text Messaging for Customer Service”

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June 10, 2016 04:09 PM | COMMENTS (0) |

For security reasons and high delivery rates, we at Mblox recommend you always send your SMS messages through direct connections. What is a direct connection? A direct connection is a route set up directly with the operator or network within that country. This is the strongest type of routing available in the SMS market and Mblox is proud to have over 100 direct operator connections worldwide to provide stable service our customers can rely on. There are many reasons sending text messages via direct routes is the best method. We have compiled the ten most important below: 1. Direct Routes … Continue reading “10 Reasons to Use Direct Connections When Sending SMS”

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June 1, 2016 08:49 AM | COMMENTS (0) |