All communication channels can experience success and failure in delivery. Whether you are a marketer sending emails, a desperate romantic trying to get “the woman of his dreams” to answer the phone, or an under-caffeinated commuter trying to explain to his barista the exact way he likes his latte, sometimes communication just doesn’t work the way you want it to. Luckily, in most cases, communication channels have a feedback loop to help us correct a failed delivery. Emails “bounce” to let us know they didn’t make it to the intended recipient, the desperate romantic eventually hears an automated voice prompt … Continue reading “Optimize Your SMS Communication and Save Money”

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May 24, 2016 07:52 AM | COMMENTS (0) |

Fraud is headline news…why, because it costs businesses and consumers money, lots and lots of money.  Though fraud is not rampant in the A2P SMS ecosystem it exists and it is costly.  Today we are pleased to announce the launch of the A2P Messaging Fraud Framework by the MEF, it was developed by a working group of 25 companies and is part of the larger initiative the Future of Messaging.  To build on the announcement this article will explain where fraud occurs and hypothesize what fraud costs the ecosystem.  Before diving into the back-of-the-envelope calculation, we first have to understand the market … Continue reading “The Cost of Fraud in the A2P SMS Ecosystem, A Back-Of-The-Envelope-Calculation”

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May 17, 2016 08:35 AM | COMMENTS (0) |

In our last blog post we shared the news about Donald Trump’s presidential campaign facing a couple of lawsuits claiming TCPA violations regarding text messaging. So, this week we thought it would be good to go through a quick refresh of TCPA, what is it, and what it stipulates when it comes to sending A2P SMS content. TCPA is the abbreviation for the Telephone Consumer Protection Act (1991) and it is overseen by the FCC (Federal Communications Commission). The TCPA is an amendment to the Communications Act of 1934 and is focused on establishing regulations regarding telemarketing calls, at a … Continue reading “TCPA – What You Need to Know When it Comes to A2P SMS”

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May 16, 2016 01:15 AM | COMMENTS (0) |

The Trump campaign came under scrutiny last week when a couple of law suits were filed claiming violations to TCPA.  Below is a simple Infographic put together to show how the Trump text campaign currently operates when the keyword, TRUMP is texted into 88022 and also illustrates what the legal suits are claiming occurred. Download Trump-TCPA-Infographic-06May2016.pdf (148.6K) It’s only fair to share…

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May 6, 2016 01:12 AM | COMMENTS (0) |