Toll free texting allows businesses to send and receive SMS on their existing toll free phone numbers. This additional functionality allows businesses to use their toll free number for more than just voice/IVR to interact with their customers. Sending and receiving text messages on toll free numbers is supported by mobile carriers in both the US and Canada. And unlike messaging campaigns that run on short codes, there are no campaigns or approvals required for toll free texting. Why? Because specific guidelines on usage and content have been established and agreed upon by carriers and other stakeholders in the telecom … Continue reading “Take Your Toll Free Beyond Voice – Toll Free Texting”

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March 21, 2016 09:51 AM | COMMENTS (0) |

You just received a message from “Frankenstein”, over Facebook Messenger, telling you your credit card has had some suspected fraudulent activity. Do you immediately call the bank to cancel your card and inquire about the monetary damage? I’m guessing not. How about, instead of the above, you receive a connect request from “Big Boozer” over Skype, accompanied by a similar message. Do you take this seriously? Probably not this one either. Perhaps these are extreme examples of obviously untrustworthy messages, since they came from blatantly fictitious names. Consider instead a similar scenario, but this time the message is from an … Continue reading “OTT vs. SMS – It’s a Matter of Trust”

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March 9, 2016 05:47 AM | COMMENTS (0) |

Mobile World Congress concluded last month and it was another show for the records! For those in attendance, it was an exciting marathon of new innovations and debates about the future impact mobile will have on the world – not to mention the great sightseeing in Barcelona. For those who were not there, the news trickling out was just as tantalizing with reviews of the new Samsung Galaxy, details about VR technology and headlines about Mark Zuckerberg, among other topics. We were there to showcase our new generation messaging platform Atlas (insert the correct link for the blog on Atlas)  and … Continue reading “Mobile World Congress: Beyond the Latest Galaxy”

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March 7, 2016 08:04 AM | COMMENTS (0) |

The expectation by consumers is that SMS is fast. Almost instantaneous, in fact. In the majority of cases, this is true; a matter of seconds elapse when sending a text message. The fact that 90% of them are read within just three minutes of the originator hitting the ‘send’ button gives you an indication. However, this isn’t always the case. Every A2P messaging provider in the industry has to deal with SMS delays multiple times throughout the working week. The question is: how long will your consumers wait before retrying, or even giving up entirely? All this and more was … Continue reading “Mblox Webinar Series 2016: Session 1 – The criticality of timeliness in message delivery”

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March 4, 2016 01:50 AM | COMMENTS (0) |