SMS Delivery time impacts conversion rates and cost At Mblox we are obsessed about mobile messaging, and the one question that comes up often is, “Just how important is the delivery time of an SMS message?” First, let’s be clear, we are not talking about how long it takes for a message to leave your phone and arrive on your friends (although we know this is extremely important), we are talking about enterprise to consumer messaging, e.g. when your bank sends you a fraud notification. We’ve been thinking about this question a lot and we hope this blog will help … Continue reading “SMS and its Need for Speed!”

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January 29, 2016 02:55 AM | COMMENTS (0) |

This week the NRF (National Retail Federation) held their 105th annual convention and expo in New York City. It was well attended with over 33,000 conference goers who participated in the four-day event. Check out the NRF recap and highlights here. To coincide with the NRF event this week, our article focuses on retail and the important role of SMS. Why? SMS goes with almost every aspect of retail; it can be used in conjunction with promotions, customer service, logistics, product information, payments and more. It’s the perfect accessory! With SMS (text messaging) being ubiquitous in our society, a Pew … Continue reading “SMS is the perfect accessory for Retail”

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January 22, 2016 02:25 AM | COMMENTS (0) |

Customer Care…Enterprises and brands will capitalise on the potential of mobile messaging for customer care, particularly as it relates to validating identity and delivering mission critical information. Today many enterprises implement two-factor authentication for added security and protection for their online customers accessing and processing sensitive information.  In fact a poll of business and IT professionals overwhelming agreed when asked, “What was the most important action a customer can take to improve mobile payment security”, 66% responded with using two-factor authentication (source: eMarketer, Inc. (2015) ISACA).  With highly publicized breaches to sensitive information and continuous threat of identity theft this … Continue reading “2016 Mobile Messaging Predictions”

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January 14, 2016 01:52 AM | COMMENTS (0) |

Ever wondered why and how some SMS messages you receive come up with the name of the company or some identifiable number? This is a common feature used when sending enterprise to person SMS, and is called dynamic sender ID or dynamic originator. When we send a text message to another mobile phone it shows our mobile number as the “originator” of the text message. Usually our friends and family will add us to their mobile phone address book so when we text or call our name will appear on the handset to easily identify who is calling or sent … Continue reading “Dynamic Sender ID?…Spoofing?…What are these, and what do I need to know about them?”

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January 8, 2016 01:43 AM | COMMENTS (0) |