mBlox offers direct route into LatAm market with launch of Direct Latin America
New services provide reliable, high quality, two-way messaging connectivity into four largest Latin American markets: Argentina, Brazil, Colombia and Mexico, with access to nearly 350 million mobile subscribers in world’s second largest mobile market
Orlando US: mBlox, the world's largest mobile transaction network, has announced the launch of its new business-class messaging service, Direct Latin America. The service allows global businesses to reach the vast majority of mobile subscribers in this growing and lucrative market via a range of direct connections to mobile network operators in the region.
The continent is now the second largest mobile market globally, behind Asia-Pacific, and is continuing to grow at a significant pace. mBlox's Direct Latin America allows businesses to access this burgeoning market cost-effectively, providing reliable two-way standard rate SMS messaging connectivity via selected mobile network operators. These connections utilize messaging gateways reserved solely for application-to-peer (A2P) messages that are optimized for reliability. This also streamlines the necessary short code approval and certification process by participating operators, significantly simplifying mass communications by global businesses into this growing audience.
Businesses are increasingly realising the benefits of ubiquitous mobile messaging as a global communications tool but can find it difficult to access significant numbers of international recipients due to regulatory, technical or budget constraints.
With proven expertise, mBlox has been providing the infrastructure for mobile transactions since 1999, reaching subscribers from more than 650 mobile network operators worldwide. The company assists content and application companies in reaching billions of mobile users by resolving the challenge of dealing with disparate mobile technologies, country regulations and commercial contracts while meeting local and international compliance regulations.
Andrew Dark, CEO, mBlox comments: "Direct Latin America opens up the vast majority of the continent to businesses while removing the potentially costly and painful headaches associated with moving into a new territory. Each of our services aims to give businesses and consumers access to information, content and transactions. Direct Latin America offers a cost-effective means to open up this lucrative market to a wide range of global businesses by simplifying the process and generating increased messaging, interaction and, ultimately, mobile commerce in the region."