Orlando US: mBlox, the world's largest mobile transaction network, today announced the launch of the industry’s first secure, cloud-based, mobile app enabling services that provide brands with unprecedented opportunity to interact with mobile consumers and social networking group members.
Leveraging mBlox’s global mobile network, and the power of on-demand cloud-based tools, the new services provide an extensive set of enablers that foster a new kind of consumer relationship for enterprises and brands. The services offer richer, more personal and relevant one-to-one interactions between large brands and users of smartphones and tablet computers than previously available.
Using both Wi-Fi and cellular networks, these groundbreaking services provide new opportunities for mobile communication, interaction and commerce with consumers on a one-to-one basis – regardless of whether that individual is travelling abroad and connected to different international mobile operator. This connection independence is mirrored by the OS independence to which the services apply – Android, iOS, Windows and Symbian - providing coverage for the largest population of devices.
Powered by mBlox’s proprietary technology, these initial secure message delivery, location, payment and campaign management services leverage mBlox’s smart cloud network and bring a new degree of economy and innovation to brands’ interactions with consumers.
mBlox will initially target global Fortune 500 companies with its new product suite, and is currently in discussions with numerous marquee brands, as well as their app development teams and developer partners. Initial projects with these marquee brands include secure distribution of PIN numbers and virtual credit/debit cards, video and other large data download management, secure and broader payments, and the targeting of consumers based upon location, regardless of connection type and mobile network.
Powerful analytics provide meaningful information that can, for example, determine a mobile subscriber’s geographic location when they viewed a video clip, and for what length of time - all in real-time.
“We are now bringing our transaction network expertise to the next generation of the mobile app economy in a way that delivers ‘smart apps for smart devices,’” said Andrew Dark, CEO of mBlox. “The mobile industry is in the midst of an explosion of innovation and our new mobile app enabling services provide the kind of reporting, location, and rich media features for app development and consumer interaction that is unprecedented. The use of this functionality to provide closed loop marketing on a mass one-to-one basis turns the marketer’s utopian dream into a reality. This will lead to further enablement of mobile commerce, which is clearly destined to outperform web commerce.”
Also, mBlox today announced the first product to result from its new suite of enabling services -- mBlox Secure Text -- which provides the ability to deliver secure text messages to a user’s regular inbox, ensuring a familiar SMS experience for the end user. Using the secure text product, enterprises can also create a secure inbox on a consumer’s device. The new product features two-way, end-to-end encrypted messaging, sophisticated message controls, and proof of delivery and read receipts, plus an SMS push wake-up feature that delivers a message even if a device application is offline. The new service is targeted primarily toward retail, financial services and healthcare industries where the applications for secure messaging are increasingly in demand.
About mBlox
Founded in 1999, mBlox is the leader in mobile transactions, managing a global network that operates in more than 180 countries and maintains more than 650 mobile operator connections. mBlox accelerates mobile payments and enables rich mobile interaction and communication between brands and consumers. The company performed 4.4 billion mobile transactions in 2010, working with a wide range of customers, including financial institutions, transportation firms, media companies, and consumer brands.
Initially, these mBlox services are available only for qualifying companies due to the large minimum volumes required. To find out more, please click the button below and an mBlox representative will contact you.