M-ticketing in public transport: no-frills SMS gaining a foothold
Ovum attended mBlox's m-ticketing seminar, held on 9 March 2010.
The event was attended by more than 100 representatives from transport operators, mobile network operators, and technology suppliers. Pioneers of m-ticketing services, no longer prepared to wait for the NFC phones and business models to materialize, have focused on the lowest common denominator - SMS