Mobile Ticketing

Here's a promising idea whose time has come: the distribution of tickets-sports, entertainment, even travel-via SMS and the mobile phone. SMS not only offers significant cost savings for ticketing organizations. It also simplifies tracking the number of tickets sold and distributed.

Key benefits of mobile ticketing include:

• Cost-effective distribution of tickets
• Fast, traceable delivery of tickets
• Measurable responses for future marketing and CRM purposes
• Range of payment options; offline payments and/or premium SMS or WAP payments

Virtually instant delivery of tickets means that consumers can use them immediately and at the last minute. Because delivery generates a receipt, it's simple to verify that the tickets have been delivered. Also, because tickets are issued against a mobile number, marketers can measure to the individual level and build a profile of the consumer for future marketing and CRM purposes.

The mobile phone can act as both a payment mechanism and as a delivery channel for tickets. Payment can also be made by other means, with ticket distribution managed via mobile phone. There are many possibilities, all of them working to increase convenience and open up new marketing opportunities.