WAP Billing

mBlox is a world leader in mobile payment solutions. Our clients leverage our carrier-grade technology, our operator relations and regulatory knowledge and expertise to help deliver and bill for mobile content and services around the globe.

mBlox WAP Billing is our latest mobile payment solution and represents the logical next step in the evolution of mobile billing technology. WAP Billing allows content providers to offer consumers fast and easy access to a wealth of rich content and services via the mobile Internet and has shown that it can significantly improve conversion of browsers into buyers and enhance consumer satisfaction and loyalty.

The Benefits of mBlox WAP Billing

mBlox WAP Billing offers many benefits for consumers as well as for companies and content providers.

For consumers, there is the attractiveness and the perceived risk reduction of mBlox WAP Billing as well as the convenience and anonymity of mobile payment.

mBlox WAP Billing is seen as the perfect mechanism to make one-off purchases, as well as short-term or bulk subscription-based mobile services.

Consumer benefits include:

• An improved payment experience thanks to color screens, better resolution, and faster data connections
• Simple, fast access to content thanks to WAP push technology, which brings consumers directly to exciting content instead of requiring them to key in cumbersome URLs
• Customized browsing experience with products and offers tailored according to previous visits and purchases
• The confidence of knowing that mBlox WAP Billing is a trusted payment system-in the UK that is backed by payforIT, the UK cross-network accreditation authority, and supported by all five UK operators.

For companies and content providers, mBlox WAP Billing offers access to consumers who do not have or prefer not to use credit cards for mobile services. It also provides both revenue protection (see below) and a ready means of generating revenue. Other direct benefits include:

• High rates of conversion of browsers to shoppers - customized browsing experience allows better targeted content; seamless payment process minimizes early exits.
• An easy way to identify repeat-and-return customers - mBlox's unique MSISDN aliasing solution allows content providers to identify returning visitors.
• Reliable age verification of consumers for marketing purposes or to support over 18 services
• Revenue Protection - payment is processed before delivery of content
• Reduced customer care costs - improved payment process reduces customer care issues; direct consumer refunds helps speed up resolution of any issues
• Heightened reputation and increased loyalty - mBlox's industry accreditation, i.e. payforIT in UK, increases trust in mobile content and services

mBlox Wap Billing UK - in association with payforIT

In the UK, mBlox has developed and deployed WAP Billing in association with payforIT, the UK cross-network accreditation authority. As one of the first mobile transaction networks to be approved under the payforIT framework as an Accredited Payment Intermediary (API), mBlox is uniquely placed to assist mobile content providers that want to deliver new and exciting services to consumers.

Currently mBlox WAP Billing services are available in the UK with roll-out to other geographies scheduled for 2008.