SMS messaging is a powerful tool that enables businesses to better engage with large numbers of customers. With the potential for greater and quicker response than email, business-to-consumer SMS messaging continues to grow as a preferred communications channel.
Communicate in Real Time
Two-way messaging via phone numbers or short codes is a practical way to enable instant mobile interaction with prospects and customers and to increase opt-in membership in bulk SMS campaigns.
Cut Through the Clutter
Text messages have the ability to cut through the consumer marketing clutter by reaching busy consumers in a relevant and more personal way on their mobile phones.
A Quicker Response
Open rates for SMS messages can be as much as 95% vs. the typical 10-15% on a good day with email. Additonally, most SMS messages are read in 14 minutes or less vs. over 6 hours for email.