Geofencing to Maximize Response
As soon as your app users move into the geographic perimeters you’ve selected as filters, your messages will be sent. Combining geolocation targets with other data, such as the local time, quickly makes your messages even more relevant and can increase your engagement.
Smart Groups Make Targeting Easy
Smart Group members are auto-populated based on the filters you select – including location, local time, and standard events like whether the app is open or closed. Messages are triggered dynamically as app users fall into the Smart Group, making engagements and groups as timely and relevant as possible.
Capture Custom Events from Your Mobile App
Track the user interactions you deem the most important and use them to define your target segments. Standard events, like downloads, clicks, and unique viewers, are easily tracked and can be incorporated into Smart Groups to trigger messages.