“By Invitation Only” encompasses research into the mobile engagement habits of 4000 consumers in the United States and the United Kingdom. Our research found:
- Approximately 90% of young people ages 18-24 spend up to 5 hours per day on their mobile device.
- Approximately 20% of young people prefer to purchase products or services on their mobile phones.
- 30% of young people in the US would like brands to send them promotions through their mobile phones vs. 10% in the UK.
- Approximately 60% of young people believe it is extremely important to be able to opt in/out of receiving mobile marketing.