Wow, what a fantastic Mobile World Congress we had this year! Thank you to everyone who came to visit us at the stand or attended our cocktail event on Wednesday evening. We were so excited to show off our new Engage tool for the first time and it’s clear there’s never been more buzz and excitement around mobile marketing and engagement than at this year’s event.
For the last two years customer experience has been the one of the hottest topics at Mobile World Congress. However this year it’s going to be integral that every conversation move beyond the thought leadership phase to let tangible examples of innovations and success take center stage. By far, customer experience (CX) is the greatest differentiator for any brand, but it’s really about putting CX theory into practice that really counts.
Identify yourself and Interact with your customers
Mobile Engagement Metrics
While brands have usually focused on the number of times an app was downloaded, in 2013 brands will shift their mentality about what metrics are considered important in mobile. Although the number of downloads may be great to track for an initial app launch, those numbers don't tell much about the continued interaction with the app and, therefore, the brand.
Despite the variety of adjectives used to differentiate SMS service providers’ offerings (two-ways, bi-directional SMS, standard rate short code, non-premium short code, long number, virtual number, etc.) they all fall
A few months ago, we posted a blog about push notifications, outlining the main uses and benefits; namely that they are one of the best ways of keeping users engaged with mobile applications on a long term basis.
Farewell 2012, Welcome 2013!
The mobile phone is undeniably one of the most personal things we own. I don’t know if there’s a name for the fear of spending a day without your credit card, wallet, or purse but there is one for the fear of being without your mobile phone - it’s called Nomophobia (no-mobile-phone phobia)!
By now you’ve heard us talk about the different types of mobile messaging available, but you may be wondering why we haven’t laid out the basics. Like, what exactly is a push notification and what are its best uses?
This Thanksgiving, we at mBlox want to let you know that we are thankful for the support you have shown us by visiting our website, reading our blog and engaging with us on Twitter. Our interaction with you is valuable to us and we love hearing what you have to say about our platforms, including ideas you have for improvement.
We wish you comfort and warmth surrounded by those you love and care about
From all of us here at mBlox US, Happy Thanksgiving!
