September 24, 2013
Global study reveals surprising facts about consumer attitudes towards mobile marketing
Sunnyvale, CA – September 24, 2013 – mBlox, the leader in mobile business to person engagement, today announced new findings from a survey conducted by Millward Brown Digital in eight countries that show consumers welcome location-based engagement with companies via mobile devices. Plus, the findings reveal 59 percent of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and email.
July 2, 2013
SUNNYVALE, CA--(Marketwired - July 2, 2013) - Today, mBlox, the leader in global mobile business to person engagement, announced the appointment of Bronwyn Guthrie as General Manager of the Americas responsible for Western Hemisphere Sales and Global Marketing. Guthrie brings expertise in sales, management, operations and marketing for various divisions at IBM based in the U.S., Canada and Australia. She joins mBlox to manage sales and operations within the Americas, while steering the company into new growth areas for mobile engagement on a global scale.
June 10, 2013
Mobile Messaging Pioneer Partners With Relationship Monetization™ Innovator to Increase Efficiency, Enable Tailored Pricing and Differentiate Services
WALTHAM, MA--(Marketwired - Jun 10, 2013) - MetraTech, the leading provider of Agreements-Based Billing™, Commerce and Compensation solutions, today announced that mBlox, the global leader in mobile business to person (B2P) engagement, will deploy MetraTech's MetraNet® 7.0. to support flexible pricing, creative business model innovation, and personalized engagement models for enhanced customer relationships. With MetraNet's Behavioral Billing™, mBlox can quickly negotiate and implement tailored agreements that span all products, bundles and aggregate consumption.
June 3, 2013
Sunnyvale, CA and London, UK – June 3, 2013 – mBlox, the global leader in mobile business-to-person engagement, today announced it has been named a winner of a 2013 Red Herring Top 100 North America award. Red Herring 100 awards are widely acknowledged as one of the industry’s most prestigious and sought-after recognitions, with up to 1,400 candidates from each continent competing each year.
April 29, 2013
New Country Manager James Bayhack Chartered With Extending Global Footprint
Cape Town, South Africa (April 29, 2013) -- mBlox, the leader in global mobile business to consumer engagement, today announced the appointment of James Bayhack as Country Manager of South Africa. Bayhack will be based in Cape Town, South Africa where he will lead the expansion of mBlox in the region.
March 18, 2013
US, UK, Ireland and Australia Customers Will Transition Over the Coming Weeks
SUNNYVALE, CA and LONDON (March 18, 2013) -- mBlox, the leader in global mobile business to consumer engagement, today announced the sale of its Premium SMS business to OpenMarket. The transaction is specific to the US, UK, Ireland and Australia.
February 25, 2013
Strengthens Focus on Delivery of Next Generation Mobile Engagement Technologies
SUNNYVALE, CA and LONDON (February 25, 2013) -- mBlox, the leader in global mobile business to consumer engagement, today announced the appointment of Jonas Lindeborg to the newly created position of Chief Technology Officer. Jonas joined mBlox in 2010 as part of the acquisition of Mashmobile, and has been integral to the delivery of the new mBlox Engage platform. The new CTO role will focus on ensuring that mBlox delivers the most effective solutions for customer engagement and provides brands and enterprises the ability to gain better ROI from their mobile initiatives.
February 25, 2013
Delivers 5.3 billion business-to-consumer SMS transactions in 2012
BARCELONA, SPAIN (February 25, 2013) - mBlox, the leader in mobile engagement, today announced another record year of mobile marketing and engagement, with 5.3 billion business-to-consumer interactions delivered in 2012, across more than 180 countries and over 1083 mobile network operators.
January 30, 2013
Increases Focus on Global Mobile Messaging Products and Exits Payments Business
Sunnyvale, CA and London, UK - January 30, 2013 - mBlox, the leader in global mobile business to consumer engagement, today announced a restructuring of its operations to finalize its exit from the Premium SMS and carrier direct payments business. The plan announced today by new CEO, Tom Cotney, includes an investment plan to enhance its worldwide network for mobile delivery, and the integration of its network with new technology developed in its Lund, Sweden mobile technology laboratory.
December 3, 2012
New CEO will drive geographical expansion and increase product offerings
Sunnyvale, CA and London – December 3, 2012 – Today, mBlox announced the appointment of Thomas M. (Tom) Cotney, Jr. as Chief Executive Officer. Mr. Cotney brings expertise in revenue growth, global expansion and value-added software platforms in a range of sectors. Cotney joins the company effective immediately and will be responsible for leading mBlox into new growth areas for mobile engagement.
October 8, 2012
London, UK - 8 October 2012: mBlox, the leader in global mobile engagement, today announced a new, enhanced SMS product portfolio in response to businesses’ increasing need for mobile messaging as part of their marketing and communication strategy.
October 4, 2012
SUNNYVALE, CA (October 4, 2012) – mBlox, the leader in global mobile engagement, today announced the availability of a new mBlox Developer Program, available at developer.mblox.com. Combining mobile engagement APIs, a web-based dashboard and pay as you go pricing, the program makes it easy and cost effective for Web and mobile developers to build effective mobile engagement APIs into their mobile applications.
October 1, 2012
SUNNYVALE, CA (October 1, 2012) – mBlox, the leader in global mobile engagement, today announced the addition of Smart Groups to mBlox EngageTM, a cloud-based mobile engagement platform which enables companies to create, automate and measure meaningful marketing campaigns for their mobile application users. Smart Groups make it easy to automate the delivery of highly targeted, contextually relevant messages and push notifications to consumers by auto-populating their membership in campaigns based on their real-time behavior, location and local time.